Advertising
and Marketing Your Affiliate Programs
I
don’t care what business you are in or what the owners of the
company tell you or what the ads say, you are
going to have to advertise your affiliate program to
be successful. There is a reason why 95% of the people
working programs do not make money and the reason is because they
do not advertise. If you were
to establish rules, then rule number 1 would be to advertise and
rule number 2 would be if you have any
questions about what to do to succeed, then see rule number 1.
There
is a saying that goes like this:
He
who has a thing to sell,
And
goes and wishes in a well.
Is
not as apt to get the dollar,
As
he who climbs a hill and hollers.
Think
about all the advertising the large companies do. Wrigley’s gum,
Budweiser, Coca-Cola, Pepsi, HP, Dell
Computer, AT&T, Holiday Inn, Southwest Airlines. All of these
companies are household names, yet they
continue to advertise and market their names and their products
and services. They do this because if
they did not, even as large as they are, they would quickly lose
market share. Lost market share results in
lost revenue and lost revenue results in going out of business.
I
want to repeat what I said earlier. If you are not going to
advertise your affiliate program, you are not going
to make money. Okay, so you
are ready to advertise your opportunity: Where do you go? What do
you do? Who do you trust? How
much do you spend? What type of advertising works best? I am going
to explain some of these issues
in this book, but keep in mind that entire books have been written
about advertising. If you have additional
questions, please see my bio for my contact information. I am more
than willing to answer any additional
questions you might have.
I
have spent thousands of dollars in the last 3 years with every
type of advertising vehicle you can imagine.
Guaranteed hits, search engine submissions, email campaigns, solo
ads, sponsor ads, articles,
Press
Releases, classified ads—free and paid, Safelists, FFA’s,
Banner and pop-up ads, Radio, newspaper,
reciprocal links, Copy writers, telemarketing, direct mail,
teleconferences, and the list goes on.
For
the Internet and for my money, the best advertising opportunity
available is solo ads in reputable ezines.
Hands down, nothing comes close to the results I get from these
ads. I will cover these in more detail
later, but first I am going to give you an overview of some
advertising options in general.
Warning
1 - Do
not expect sales with guaranteed hits: All you are going to
get are hits. Hits do not generate
sales, qualified customers generate sales. Too many people on the
Internet are still under the assumption
that if your website is getting a lot of hits, then it must be
good. This is far from the truth. I would
rather have 100 people come to ISORegister.com
and have 9 join, then get 10,000 hits and 2 or 3 join.
This is the same rationale as you working with 5 affiliate
partners. You will have a lot more time to work
with 5 people and give them quality time, then work with hundreds
of people and multiple programs.
We
would rather devote our resources and time to work with those
people who are sincerely interested in making
a positive change in their life and income as opposed to dealing
with people who cannot or will not make
a decision regarding their financial future.
Warning
2 - Be
very careful where you spend your advertising dollars: There
are a lot of scams on the Internet.
Many companies will promise you the world and you will only get
dirt. If it sounds too good to be true,
it probably is. Read the testimonials on sites and if there are
none available, ask for references. Be cautious
of sites that do not provide contact information such as phone
numbers or physical addresses. Send
an email request and see how long it takes to get a response.
Now,
it is not always possible for an Internet owner to respond to
every request instantly, however same day
responses must become the rule not the exception. You as the buyer
of advertising must dictate this to
people you do business with. I just bought an ad blast of 300,000.
I was told the ad would run on one day,
but it did not run until 5 days later. I tested this 300,000 blast
vs. a solo ad to 5,100. Cost for the blast was
$75, the cost for the solo ad was $15. I used identical subject
lines and ads for this test. The blast received
49 hits and 0 sales. The solo ad received 45 hits and 5 sales. The
blast was a complete waste of money
and most likely a scam. There is no way the discrepancy can be
this great between 2 campaigns.
Final
Warning - Be
very careful of FREE sites: You are going to come across a
lot of sites that tell you that
you can make money online with no investment or advertise for
free. These are all hyped up ways to either
get your email address and bombard you with ads, or get you into a
program only to get you to upgrade
your free membership to a paying status. Be careful when reviewing
Free offers.
All
sites use the word FREE and most use it correctly in that you will
get a FREE e-book for buying their product
or service or they will give you a FREE upgrade when you buy their
basic service or product.
However
anyone who tells you that you can make money online for FREE is
telling you an outright lie. If you
can make money for Free, or by only working a few minutes a week,
then everyone online would be
millionaires.
Nice to dream, but it just does not work like that. These people
prey on lazy people who don't want
to put forth any effort and want the world handed to them on a
silver platter. The reality is, the money has
to come from someone and that someone will be the people who think
they are getting the program for
free.
Solo
mailings and Paid Safelists:
Solo
mailings work very well, but be careful with free Safelists as
they rarely do anything more than fill up your
mailbox. There are some good paid Safelists available but be
careful when you join these groups as
you
will receive a lot of offers from other Safelists members. The
benefit of a paid Safelist is when people pay
for something they tend to be more responsive to reviewing your
offer. You can get very high quality
solo
ads for less than $40, and even if you only get one new affiliate
partner, you will more than recoup your
cost. One affiliate selling for you can be worth over $2,000 per
month in revenue if you work with that
person
and help them succeed with you, and not for you. The other huge
benefit of solo ads vs. mass emails
is that you can subscribe to the ezine you are placing the ad with
and make sure it is sent the day
and
time requested and looks the way you wrote it.
Paid
Classified Ads:
These
can be a great source to test the waters of an ezine before you
spend money on paid ads. This assumes
you are tracking your hits and sales using an ad-tracking program.
The problem is it takes a lot of
time to find and pay and write these small ads and place in a
variety of ezines. You can use an ad blasting
service such as My Wizard Ads, but you will not be able to track
each ad in each ezine. However
using
a service such as this is a good way to get a lot of advertising
out for a little money. Don’t expect too much
of a return as these are classified ads and are not read by a lot
of people. It is a good source of
branding
for a program, just getting your name out in the marketplace so
people will know you are a legitimate
program.
Free
Classified Ads:
These
ads are usually given away in most ezines to maintain and increase
their subscriber count. The better
ezines will place classified ads throughout the ezine and not just
at the bottom. This gives your ad a better
chance of being read. Similar to paid ads, these can be a good
source to test the waters for future paid
advertising. These are time consuming, but if you are tracking
your ads, you might find a good
resource
for paid advertising.
As
an example, I ran a free ad in one ezine in early March 2003. I
was considering running a solo ad in the
same ezine in April 2003, but when I researched the hits of the
classified ad, I found it had zero hits. If
the
classified ad had even received one or two hits, I would have
bought the solo ad, but with zero hits, it became
too much of a gamble.
Sponsor
Ads:
These
ads are located in the top, middle or bottom of well-known ezines,
and are good if you choose an ezine
that fits the criteria of your target market. It is also a good
idea to get your sponsor ads in an issue
with
a compelling article. If the ezine has a good readership, then
these ads make an excellent tool, as they
will be placed right before or after the articles. They are more
affordable then solo ads and you will
get
a better response rate then classified ads.
Prior
to placing an ad in any ezine, you should subscribe to the ezine
and read it for a few weeks to make sure
it is well written and informative and not full of links and free
ads. This will also help you to verify that
your
ad was sent on the day and time promised. Also, you want to make
sure the ezine is not sending several
ads per day every day of the week.
Research
your advertising very carefully. Cheap is not always better. In
October 2002, we ran an ad in one
ezine that boasted they had over 300,000 readers. The cost of the
ad was $90 and they were
supposed
to run it twice. We got a total of 9 hits from both ads and 0
sales. In another instance, we ran an ad
that went to 5,500 people at a cost of $20. We received 2 sales
from this one ad and more importantly
each
of the new members joined the affiliate program and has made
several sales each.
Target
your mailings regardless of the median you use. It does you no
good to send 100,000 ads, if the people
receiving the ads have no interest in your offer. It is much
better to send smaller number of ads to
very
a focused group of people. Your response will be better and your
cost will be less.
Free
for All (FFA):
These
are similar to free Safelists, you are going to get a mailbox full
of ads, but little more. FFA’s were great
when they first came out, but just like most free ad
opportunities, they were quickly inundated and
became
a lost cause. One thing to also remember is that a lot of
companies that will tell you they will send
your
ads to millions of people are simply posting it at FFA pages. They
are doing what they say, but they
are
not doing justice to you. The upside of FFA paid sites is you get
a lot of email addresses that you can
then
send you private ad to without worrying about Spam.
Mass
Emails:
This
is another area you will want to be extremely careful when using.
You have probably seen the companies
that promise to send your email to hundreds of thousands of people
for a very low fee. Most of
these
are scams and should be avoided. There are some very reputable
email companies on the Internet, however
it has been our experience that even with the reputable companies,
you will not get a very good
response
and the costs are a lot more than solo ads in the best ezines.
How
Much Do I Advertise?
The
short answer is as much as you can. If you invest $100 in
advertising and you get $200 in business, then
you would be wise the take $150 and reinvest it back into
advertising. Continue this cycle until you have
built up a solid line of affiliates and then show your affiliates
this method of advertising. Remember, free
advertising is a long-term process. Paid advertising will get you
quicker results and that is your goal. There
is no reason to wait 4 – 6 months to get a return on your
advertising just because it is free. Your smart
competitors are going to use paid advertising and they will be
eating at your market share while you
are
waiting for the free ads to work.
A
rule of thumb is to spend a minimum of 40% of your gross receipts
on advertising. If you make $1,000 a month,
then spend at least $400 on additional advertising. Test different
ads and different ad opportunities.
Track your ads and reinvest in those places where you see a solid
return.
How
Much Will Advertising Cost?
This
varies by vehicle. I have purchased email campaigns for $250 that
got nothing and I have spent $15 on
solo ads that gave me a 1,500% return on investment. Stay away
from the super-cheap advertising
opportunities.
I have seen guaranteed hits of less than $10 for a million hits. I
don’t think much of guaranteed
hits anyway, but this was just a pure scam.
Again,
the best rule of thumb is to plan on spending 40% of your income
on advertising. However, do not spend
money just to spend. Use your money wisely. Ask other people what
works for them, think about
what
works best for you when you are reviewing a product or service.
What catches your eye? What ezines
do you read? What don’t you like? What makes sense to you will
most likely make sense to other
people.
Be
consistent with your advertising and your advertising will be
consistent with you. Do not run an ad one week
and then wait 3 or 4 weeks to run more ads. You are much better
off running ads each day or every other
day then running a bunch of ads for a week and then stopping for a
couple of weeks.
Ad
and Link Tracking:
This
is one of the most important things you can do when advertising.
If you are not tracking your ads, you are
simply wasting money. When I first started advertising online, I
used Excel, MS Word and Outlook to
track
my ads. I was also creating a new sales page for each campaign.
This took hours to track my ads. It did
save me money in advertising, but cost me money in time and lost
productivity. Ad-Tracking
programs allow you to create special links that you can insert in
your ad copy and these links will
direct people to your sales page. The beauty of them is they will
keep track of your hits and some will even
track your sales. You will know exactly what ad or ad copy, place
of ad or search engine is bringing you
the results you desire.
Even
if you only use free advertising, it is imperative that you track
your ads as even free ads take time to create.
If you have ads running in 10 places, but 9 of them are not
producing, then dump those 9 and
concentrate
more energy and resources on the one place that is working.
At
Ad-Alyzer.com
you can easily and affordably track, manage and analyze
all your ads, web links and ad
campaigns. Save money and time regardless of the number of ads and
links you need to track.
Final
Thoughts
Well
there you have it, managing and selling your affiliate programs is
not a magic pill and it is not rocket science.
It is pure business 101. Working affiliate programs puts you in
control of your own destiny. It can
and
will be extremely rewarding to generate your own income and build
your own little empire. It can and will
be something you will be very proud of, as it is an accomplishment
that not many people achieve.
Do
not believe the hype, but instead believe your heart. If something
seems too good to be true, it probably
is. The unfortunate reality of the Internet is that there are many
people who only want to take
advantage
of you and your money. They only care about themselves and they do
not care what happens to you
once they have your money.
Research
any affiliate program before you commit any money, even if a
friend recommends it highly, you should
be skeptical. Good companies have nothing to hide and are willing
to share whatever information
you
need to make a decision. Do not join any program where email is
the only contact option. If a company
will not talk with you or provide a physical address, then they
are most likely not a real company, but
a computer in someone’s basement or garage.
Advertise
your affiliate program aggressively but be smart about where you
spend your dollars. Work with your
affiliate partners and make them successful and you will be
successful. Be honest and upfront with
new
affiliates and do not tell them what they want to hear, but tell
them what they need to hear. You might lose
a few sales upfront, but you will have better affiliate partners
in the long run and the long run is what
you
are after.
There
are no instant millionaires on the Internet. You can make money,
but it is going to take time and patience
and resources. If you are unemployed, do not attempt to start an
affiliate program. There are no
sure
things in affiliate marketing and there is no way to guarantee
your income.
If
you have additional questions regarding affiliate management or
marketing, I am more than willing to share
my successes and failures with you and give you whatever guidance
I can to help you succeed. You can
contact me using my contact information on my bio page, but
remember, I am not going to be a rahrah for
you and hype you up with visions of million dollar paychecks. I
will tell you what I have done and
what
has worked the best for me, and that is all anyone can do for you.
Your ultimate success relies on your
own desire and creativity, and tenacity.
Super
Affiliates
Their
Success—Their Words
The
following 5 Affiliates were asked the same 13 questions. They were
chosen because each became profitable
within a few weeks of joining ISORegister.com, and they continue
to make sales and produce
revenue
for themselves and their affiliate partners. In addition, they are
successful in other programs and are
willing to offer their knowledge to you. The answers they give to
each question are their own with no
coaching
from anyone.
These
people were not paid for taking their time to answer the
questions. They are all willing to offer their advice
and knowledge because they remember what is was like starting off
and trying to get help. As you review
these Super Affiliates, please note how similar their advice and
answers are. None of the five know each
other nor did they have any contact with each other.
They
give the facts and what is working for them. Follow their advice
and their strategies and you too can
be
successful.
Dan
Farrell
Build
An eBusiness On A Shoestring
http://build-an-ebusiness-on-a-shoestring.com
http://www.mhg-consulting.com
http://www.residualmonthlymoney.com
http://www.4maximumhealth.com
http://www.prepaid-phonecard.biz
After
a successful career in sales, primarily selling and managing
hospital equipment and supplies, Dan turned to the Internet to
create a profitable business. His motto is 'building a successful
business by helping others build theirs'. With many years in the
net trenches Dan has been through all the ups and downs, failures
and successes and finally has been able to use his experience and
knowledge to be a full time net marketer.
1)
What are your criteria for joining or choosing affiliate programs?
Solid,
honest management, with a desirable product and effective sales
page. It goes without saying that they pay on time and
consistently. Support is very important, at least responding to
emails and/or phone calls.
2)
What are some of the marketing methods you personally use to
promote your programs?
I
try to keep advertising expenses to a minimum. By that I mean use
barter as much as possible with ezine ad swaps to my ezine of
24,000 subscribers, write articles and submit to targeted ezines,
write ebooks and create a viral effect with affiliate links in
them. I do buy leads, opt in and upload them to the ISO
Autoresponder for an e-course or report. I have tried safelists
with little success (it is very tedious to work all the email ads
and admin ads) and did do FFA's in the past but they don't work
anymore. I post on forums/discussion boards occasionally, I would
like to do more but don't find the time. I am working on doing
Joint Ventures but haven't done much with them yet.
3)
What do you recommend for new affiliates regarding marketing and
advertising?
Build
an opt list of subscribers to a free report, ecourse or ebook. Use
a good autoresponder, like ISO
Responder :o) to automate your email marketing. Track all your
ads and links with Ad
Analyzer. If you don't track, you will have no idea whether
you are wasting money and time. Both of which are very valuable!
4)
What are the typical response rates for new campaigns as well as
seasoned campaigns?
I
look for a response rate of 1-3%. It depends on the media. If it
is an ezine ad, and is a solo ad, I would expect it to be in the
higher range or 2-3%. I'm talking about clickthrough rate and
conversion rate. How many actually clicked on the link in the ad
versus how many bought or subscribed. I have used Google Adwords
with limited success, meaning there is a learning curve and
finding the right 'niche market'.
5)
Ad Budget--Do you establish a budget for new programs? If so, is
it always the same or does it vary
depending on the program, the programs potential or your financial
situation?
I
am sorry to say I don't have an ad budget except to keep it as low
as possible and as I said earlier, use bartering as much as
possible. If you have an newsletter with 25,000 subscribers you
can offer some real value. But if you don't you need to look at
your skills. Say you are good at writing you could offer an ezine
publisher a unique article written especially for his audience. Or
if you are good with word processing offer a website owner your
services for an ad. There are tremendous opportunities for
bartering as everyone would like to exchange services for free.
6)
How much time do you spend working your programs each week? Each
Program? What are the criteria
for determining how much time you spend?
I
do this full time which equals about 30-40 hours. I try not to
work on Sundays for religious and health reasons. You need to
watch out for burnout in this business as it does require a lot of
work until you know what you doing and how to automate as much as
possible.
7)
What is your opinion of Free Affiliate Programs?
Depends
on the type of affiliate program. There are two types basically.
One is 2 tier like ISO Register and the other is multi-tiered or
MLM. With 2 tier the program is almost always free and should be
as you are asking the affiliate for their time and money to
promote your program.
Free
MLM programs use a strategy of free and send you a lot of emails
to entice you to upgrade, so it's not really free. You won't make
any money until you do upgrade so it proves the adage of,
"nothing in this world is free". I see so many join
programs only because they are free, do very little promotion or
none at all, and when they don't make any money after a month to
two, say "that program sucks" and join the next free
one.
The
only thing that works is pick a few good programs based on the
products, sales page and reputation of the company and promote it.
If they need help the company has to have the support and training
or its not a good program. ISO Register has some of the best
support and training of any I have seen online.
8)
What is your opinion of Paid Affiliate Programs?
If
you are required to pay to be a member of an affiliate program it
is most likely an mlm. That is ok if you know what is being
returned in compensation and products.
9)
What advice would you give to new affiliates? This can be anything
you feel these people need
to
know.
Pick
your programs carefully. Take your time and don't just sign up
because its free. Spend time looking over the products, services
and company. How much are they paying? I use that as one of the
top reasons for joining after quality products. A good barometer
is 50%+ for a digital informational product (ebook, software...),
10-30% for a hard/tangible product (computers, tv's, cellphones...).
10)
In your opinion what is the single most important thing a new
affiliate needs to know or understand
to make them successful?
Success
doesn't happen overnight and it never happens to those who don't
work and have goals.
11)
In your opinion what is the single most important thing a new
affiliate should not do?
Jump
from one affiliate program to another.
12)
How many programs should a person be involved with? Starting out
as well as once they get
seasoned.
If
just starting out, take it slow. Pick one good program and work it
till you see positive results. Then and only then start to look
for others. When you are ready look at what those who are very
successful are doing, like James
Martell, and follow their advice. Don't try to re-create the
wheel when its not necessary, just duplicate what successful
people are doing.
13)
Anything else you want to add: Your thoughts, opinions, comments,
suggestions, etc. regarding
any aspect of affiliate programs.
You
don't need your own product or even your own website to make money
online. All you need are desire, consistency and a 'never give up'
attitude and you will succeed online or offline.
Michael
Hooker
TeamSuccess
#1 For All Your Marketing Needs
http://www.MichaelHooker.com
http://www.DebtReallyStinks.com
Email:
Michael@MichaelHooker.com
After
working for over 25 years in sales I realized that if I wanted to
make serious money I needed to build a
residual income so I would also be paid tomorrow for what I was
paid for today. With the 2 programs I
am
working and the 5 year goal I have set I will one day be able to
leave my J.O.B.
1)
What are your criteria for joining or choosing affiliate programs?
VALUE:
Being in sales for over 25 years I've learned that people will
"buy your service or product" if they can
see a true value that will fill a need they have.
TRUTH:
Truth in advertising is a must as hidden costs or misleading
statements is not acceptable.
2)
What are some of the marketing methods you personally use to
promote your programs?
LEADS:
I purchase opt-in leads from a couple of reliable firms with no
complaints of Spam. I then "get to know
these people" through 'welcome' and 'offer-to-help' emails.
SAFELISTS:
I send these same emails to 8 (currently) lists.
FFA
SITES: Occasionally I will submit my URL to these sites. I do not
own an FFA site myself.
I
WILL NOT PURCHASE 'GUARANTEED HITS TO WEBSITE'. When I was young
in this business I did purchase
for $30 300 guaranteed hits and the company did deliver. However,
these people were paid to
hit
these sites and had no intention of using my product or service.
PAID
ADVERTISING: This is a so-so way to advertise however, it can be
expensive. I paid $50 to advertise
my site on a weekly ezine to about 3,000 subscribers. I made 2
sales. REMEMBER, from a list of
3,000 subscribers only about 30 to 90 subscribers will actually
read the ezine.
3)
What do you recommend for new affiliates regarding marketing and
advertising?
Try
various types of advertising and track your results. I am not
really good at this. I use a shotgun approach
and need to get better at tracking.
4)
What are the typical response rates for new campaigns as well as
seasoned campaigns?
I'm
not sure what you mean by campaign. If you mean email campaign
then changing the subject line and contents
is very important. I can see from tracking the click results on my
emails to my opt-in lists that not
changing
these items will result in a dead mailing. I've emailed over
20,000 to my list and have had zero clicks.
5)
Ad Budget--Do you establish a budget for new programs? If so, is
it always the same or does it
vary
depending on the program, the programs potential or your financial
situation?
In
the 2 years I have been online I have only worked 3 programs. I
have several advertising programs however,
for a real money making program I want to keep my focus fairly
narrow. I am currently only working
ISO and SFI. I have a very limited budget, as making 2 house
payments for the time being is very restrictive.
I honestly believe that the newcomer to online marketing can be
successful, with the right companies,
and keep their expenses between $50 and $150 per month.
6)
How much time do you spend working your programs each week? Each
Program? What are the
criteria
for determining how much time you spend?
I
believe the time a person spends in their business will determine
their success. If they want to make a few
dollars each month then a few hours each month will work. If they
want to build a company that will
replace
their J.O.B. then they must invest 5 to 10 hours each week.
7)
What is your opinion of Free Affiliate Programs?
I
have found very few free affiliate programs that are actually
free. SFI is definitely free and gives one the opportunity
to sell many products and services and make a serious income.
8)
What is your opinion of Paid Affiliate Programs?
Paid
affiliate programs are OK as long as much of the fee is returned
to the affiliate as ISORegister is structured.
9)
What advice would you give to new affiliates? This can be anything
you feel these people need
to
know.
Study
the opportunity you are looking into. Talk with others who have
been with the company and get their opinion.
AVOID HYPE!
10)
In your opinion what is the single most important thing a new
affiliate needs to know or understand
to make them successful?
A
new affiliate must have a desire to make money. A
new affiliate must remember that building an organization takes
time and effort. There are NO get rich quick
schemes that work.
11)
In your opinion what is the single most important thing a new
affiliate should not do?
Be
consistent with your efforts. Work, work and work will determine
your success.
12)
How many programs should a person be involved with? Starting out
as well as once they get seasoned.
As
mentioned earlier, I can only focus on just a couple of
opportunities. I need to be sold out to what I am offering.
NO hype, just real, honest and sincere dedication is hard to
spread wide among several
programs.
13)
Anything else you want to add: Your thoughts, opinions, comments,
suggestions, etc. regarding
any aspect of affiliate programs.
Don't
wait to learn how to do everything before you get started. In
other words, jump in with both feet and realize
it's OK to make mistakes then, learn from them.
Damon
Smith
http://www.haileyscometweekly.com/
I
was a outside machinist for 16 years until I got hurt and had to
find another way to support my family, I started
BeyondTraffic Pro Safelist to give clients a safe way to advertise
their service or program, I started
my
own newsletter after 8 months of research and found that having a
list of clients made it easier to start my
downline in my affiliate programs, I believe in ISOR and it will
turn out to be one of the best marketing
programs
to ever hit the internet! If you follow what I am doing you will
succeed with the ISOR program, That
is guaranteed!
1)
What are your criteria for joining or choosing affiliate programs?
I
look for the tools that come with the program and the payout, if
the program has better tools then the payout
that is what I go for. The reason is because the more advertising
tools you have the better the
response
there will be for the affiliate program
2)
What are some of the marketing methods you personally use to
promote your programs?
I
can't stress this one enough! Ezine Advertising (Solo ads, Top
sponsor ads) Ezines are still the best advertising
there is for the buck, Pay-Per-Click search engines is another
great resource for advertising
that
works! And of course links, Link exchange is a growing business
for getting your affiliate program out
in
front of a targeted group.
3)
What do you recommend for new affiliates regarding marketing and
advertising?
Same
as above!
4)
What are the typical response rates for new campaigns as well as
seasoned campaigns?
Response
rate is very high with the ezines. It is targeted to Marketing
& Advertising, Lead programs is a must
when it comes to affiliate programs.
5)
Ad Budget--Do you establish a budget for new programs? If so, is
it always the same or does it
vary
depending on the program, the programs potential or your financial
situation?
I
try to start out with a small ad budget, Test, Test and Test some
more before you get into spending big money
on your advertising, Free advertising works but paid advertising
is the best, It takes a little to make more,
Ad Tracking is a must here! Stay with the small spending when
testing, then when you find an ezine that
you are getting 5% or better on the response then go back to that
source and hit it again! It works!!
6)
How much time do you spend working your programs each week? Each
Program? What are the
criteria
for determining how much time you spend?
I
like to spend 6 to 8 hours a day 5 days a week on my programs, I
have found that if you keep at it you will
succeed. If you think you are going to make the big money by just
sitting back and waiting then you’re
in
the wrong business! It is just like working on the outside of the
net, You go to work for 8 to 10 hours a day
so why not spend that same time on your own business!
7)
What is your opinion of Free Affiliate Programs?
THEY
DONT WORK!! and that is the truth! Show me an affiliate program
that is free that you are making the
big buck off of and I will join!!
8)
What is your opinion of Paid Affiliate Programs?
They
are the real deal! You can't make anything from nothing!
9)
What advice would you give to new affiliates? This can be anything
you feel these people need
to
know.
Keep
testing your ads, Use the Ad Tracking to track your ads to see
what places work best, Again Solo ads
in Ezines are the best bang for the buck.
10)
In your opinion what is the single most important thing a new
affiliate needs to know or understand
to make them successful?
Same
as above never give up! The Internet is the biggest moneymaker in
the word today!
11)
In your opinion what is the single most important thing a new
affiliate should not do?
Never
give up! If you keep at it, good things will come, Remember it is
your new home business and no one
can take it from you.
12)
How many programs should a person be involved with? Starting out
as well as once they get seasoned.
Pick
ONE good one like ISOR, Support is important and if you can't get
support you are spinning your wheels.
It is ok to belong to more then one until you find the one that
works for you, Also position is important,
Get in at the top!
13)
Anything else you want to add: Your thoughts, opinions, comments,
suggestions, etc. regarding
any aspect of affiliate programs.
I
have found that owning my own in-house list is the best way to get
started. Start a Safelist or a newsletter.
Get your own list of clients. This way you get a good downline
started before you have to
advertise
to the public!
Charles
Larke
powerq@worldnet.att.net
http://www.isoregister.com/9810354341/cjlarke/
I
am retired from the medical field and have been for about 6
years...I just turned 60 and look and feel line 40...
Genes I guess, but attitude does help… LOL... I got stated in
Internet marketing as a way to occupy
my
spare time about 12 years ago. My experience has been both eye
opening and frustrating at times. I've
made all the mistakes. Joined all the wrong programs, and
eventually made a success out of it. I’ve
learned
a lot in the process and am willing to share what I've learned
with anyone who can show me that they
are, honest, determined, and willing to do what it takes to
succeed....I don't want to work for a living
and
am not interested in skeptics or negative people. Either you want
my help or you do not.... It’s up to you...I
reserve the right to be selective because I know what I have to
offer. God has been very generous and
kind to my family and me....
1)
What are your criteria for joining or choosing affiliate programs?
Realistic
and lucrative pay plan, flexibility, gut feeling,
2)
What are some of the marketing methods you personally use to
promote your programs?
Bring
in existing contacts and affiliates from my existing networks,
Paid, tested advertising to both independent
sources and ezines, word of mouth.
3)
What do you recommend for new affiliates regarding marketing and
advertising?
K.I.S.S.
and never make a false claim or one you cannot support.
Test
your ads in FFA and safelists before spending money on large
advertising venues. But most important
of all= ATTITUDE. It comes through in your ads and conversations.
Nothing is more powerful than
a positive attitude.
4)
What are the typical response rates for new campaigns as well as
seasoned campaigns?
It's
all in the numbers.... everyone knows that and if you don't you
probably shouldn't consider Internet marketing
as a source of income.
5)
Ad Budget--Do you establish a budget for new programs? If so, is
it always the same or does it vary
depending on the program, the programs potential or your financial
situation?
Varies,
financial situation is important but not as important as getting
results. Good results will remedy your
financial situation.
6)
How much time do you spend working your programs each week? Each
Program? What are the criteria
for determining how much time you spend?
It's
your business. You have to work at it no matter what it is. I put
as much time into it as I can, usually about
1 to 2 hours/day/ program...Sometimes I will group my efforts and
save some time there...promoting 2
or 3 at a time...I would recommend that you don't get involved
with too many programs. They tend to dilute
your efforts...One primary and perhaps 1 or two secondary ones is
manageable.
7)
What is your opinion of Free Affiliate Programs?
If
it's free, where will the money come from to pay you???
8)
What is your opinion of Paid Affiliate Programs?
Paid
is ok, but I never get involved with programs that require minimum
purchases. They will tell you that you
have to be a user to be a believer...I'm not here to be a test
dummy. I'm here to do what I do best and that
is to get people into programs where they can earn a living....
9)
What advice would you give to new affiliates? This can be anything
you feel these people need to
know.
Don't
get involved unless you are willing to do the time and effort
necessary to succeed and clear your mind
of any negative thoughts or ideas. They only get in the way...I
know a lot of capable people who fail
because
they are injustice collectors or have a negative attitude.... It’s
ok to be rich. Really it is...
10)
In your opinion what is the single most important thing a new
affiliate needs to know or understand
to make them successful?
"ATTITUDE"
followed closely by "DETERMINATION"
11)
In your opinion what is the single most important thing a new
affiliate should not do?
Know
your program and be true to yourself.
12)
How many programs should a person be involved with? Starting out
as well as once they get seasoned.
I
have addressed this question in a previous question...1 to 3.
13)
Anything else you want to add: Your thoughts, opinions, comments,
suggestions, etc.
regarding
any aspect of affiliate programs.
There
are a lot of programs out there. Some good, Some not so good...one
rule of thumb is: Never get involved
if the claims are too fantastic and be leery of those who seem too
eager to count your money...No
one
is going to make you a millionaire overnight or in the near
future.....NO ONE.....ask to speak with
other
affiliates and/or the founder of the plan.
Patricia
Creasy
http://208.39.187.170/727/ISOLeads
I
started marketing online two years ago. I started with simple free
programs and graduated to paid programs
about six months down the line. I now have my own domain, 4
Safelists, and two ezine
newsletters.
I am in one dynamite program, the first to ever pay me every
single month. My newsletter has expanded
from 200 subs to over 2400. I am about to start publishing the
newsletter for my program at
ISORegister,
which will make three newsletters that I publish. I get about 50
to 60 visitors to my domain daily
and it was ranked in the thousands among the search engines. Which
may not sound like much until you
consider that there are millions of listings out there. I love to
fish and was at one time a member of a bass
club and came in fourth among 13 men in a state tournament. Quite
an accomplishment I thought.
1)
What are your criteria for joining or choosing affiliate programs?
I
choose programs that have the potential to build my residual
income. I am interested in programs that are
affordable so that other people will be willing to pay to join.
These programs have to have a number of
web
tools that I can use to promote their concept.
2)
What are some of the marketing methods you personally use to
promote your programs?
Solo
ads are working right now for me. I also use Autoresponders that I
developed to promote whatever program
I am building at the time. Traffic Attractor Safelist mailer is
one of the other ways I promote my
programs.
Although, I try to work on one program at a time, I currently am
subscribed to about 76 Safelists.
3)
What do you recommend for new affiliates regarding marketing and
advertising?
Ezine
advertising is another promotional tool I use. To me ezine
newsletters are the best marketing tools on
the Internet. To start with, I only subscribed to the ones with
Free ads. This was to test the waters so to speak.
Then I graduated to solo ads. I only use solo ads that have a
contest question with them. This makes
the readers go to the website and most of the time read to find
the answer to the question. You
have
a much better chance for readers to turn into subscribers or
members when they have to actually visit
and read the material at the website.
New
affiliates are usually hesitant to spend much money on marketing
and advertising, so I recommend that
they start out with the less expensive or Free advertising. This
way they don't get discouraged and
drop
off or jump to another program.
4)
What are the typical response rates for new campaigns as well as
seasoned campaigns?
New
campaigns usually go over much better than seasoned campaigns. The
reason for this is that there are
a lot of people out there who will jump on a new program as
opposed to an older program. These
people
are usually called pre-launch junkies. Also, people like to get in
on the top when everything is new in
order to build a huge downline. Which is easier to do when the
program is new.
5)
Ad Budget--Do you establish a budget for new programs? If so, is
it always the same or does it vary
depending on the program, the programs potential or your financial
situation?
My
ad budget is based on my finances. Each program is different. If
the program is new, then you
can get by with a low budget simply because people like new
programs. When the program is older
you may need to spend more money on advertising to get people to
join. I also use Autoresponders and
leads to do a lot of my advertising. I usually try to get 50-200
new leads a month.
6)
How much time do you spend working your programs each week? Each
Program? What are the criteria
for determining how much time you spend?
I
work all night every night on one program or another. I spend more
time on the program that is working than
on one that is just not producing like it should. Like I said I
try to work on only one program at a time. Especially
if the program is working, then I put a lot more energy into
promoting it.
7)
What is your opinion of Free Affiliate Programs?
I
use Free Affiliate Programs to promote the programs that are
paying me money. If you wait for people to upgrade
from a free affiliate I am afraid that you are wasting your time.
Don't get me wrong I have a lot of
Free
programs, but I use them for exposure and to promote my paying
programs. Free programs just don't ever
pan out. People I have found won't spend money when they don't
have to.
8)
What is your opinion of Paid Affiliate Programs?
Paid
programs are much better. They offer more tools and better team
members. If you pay for the program
you are more likely to promote it to at least make your money
back. I would recommend that you use
your free programs to promote your paid programs. I have found
that if you have to pay for the program,
you will work a lot harder to make it profitable.
9)
What advice would you give to new affiliates? This can be anything
you feel these people need to
know.
New
affiliates need to be trained and given support until they are
comfortable that they can go it alone. If they
aren't then they will jump to a program that offers them the
training and support they need. My advice to
new affiliates is keep in touch with your Team leader and pick
their brains for any information that will help
you succeed. Don’t try to reinvent the wheel. In other words,
use what is working. Why try something that
you aren't sure will work when there are plenty of things out
there that are working. If it works for someone
else, chances are it will work for you, also. Don't be afraid to
ask questions. The only dumb
question
is the one that is never asked. Keep an open mind and follow the
advice that your sponsor gives you.
I am not saying don't be creative, but if it is not broken don't
try and fix it.
10)
In your opinion what is the single most important thing a new
affiliate needs to know or understand
to make them successful?
The
single most important thing a new affiliate needs to know is how
to set a goal and stick to it. One of your
goals should be to learn all you can from your team leader. Then
apply what you have learned to
your
team. When your team members succeed then you will succeed! In
other words, learn the ropes from your
team leader then pass it on to your team. Cultivating your team
will be the second most important
thing
you will do as a team leader. Listen, Learn and Train are the 3
necessities in this business!
11)
In your opinion what is the single most important thing a new
affiliate should not do?
Newbies
make this mistake all the time. That is joining too many programs
at once. You want to try them all
and end up getting burned. If I could get one message through to a
new affiliate it would be stick with one
program until you have mastered it and then move to another.
12)
How many programs should a person be involved with? Starting out
as well as once they get seasoned.
I
wouldn't be involved in more than two to three programs at once.
Two free programs that promote your paid
program are ideal. This also goes for the seasoned marketer. When
you divide yourself between
more
programs than that, you start loosing track of what program you
did what in. It's like when I am in school.
I take two subjects only and do very well in both whereas if I
took three or four I would only get
passing
grades in each. That is if I am lucky. So concentrate on just one
paid program and maybe one or two
free programs.
13)
Anything else you want to add: Your thoughts, opinions, comments,
suggestions, etc. regarding
any aspect of affiliate programs.
So,
to sum up only do what you are capable of doing at one time. Set a
goal and stick to it. Make sure that you
don’t spread yourself too thin. Ask questions and learn all you
can about your program. Then pass it
on!
Keep on top of new developments. Be excited about your new program
and it will spread to your team members.
Don’t let setbacks get you down. The old saying is "When
life throws you a lemon, make
lemonade!".
Believe me there will be down times and there will be up times. It
is up to you to cope with each
and don't ever give up.
John
Olson
http://shop-money-time.com/
http://TGIF-Marketing.com/
I
live now with my Son Matthew in Brooklyn Park Minnesota. My Wife
of almost 17 years passed away March
6th of 2003. I am an Actor doing mostly Commercial work, both on
and off Camera. Though this business
has fallen on hard times for most in my area. I have tried my hand
at writing Screenplays, having completed
6, with a 7th that has been not been finished. And no, I have not
sold one... I started out online
marketing
several years ago as a way to be home with my Wife and Son as she
was a chronic pain sufferer.
I spent too much money chasing dreams of the "Get Rich Quick
Crowd" and learned my lesson. In
the summer of 2002 I wrote and started marketing my own Free 10
Day Marketing Course called TGIF Marketing.
I
have learned that there are no easy answers and No Secrets to
making money online, other then time and
work. I have also learned that Family is the Most Important Part
of Your Life. Take care of them first
and
the rest will follow.
1)
What are your criteria for joining or choosing affiliate programs?
The
criteria I use now is a lot different then what I was using when I
first started. Now the first thing I look
for
is a product or service that I want or could use. If I don't want
the product or the service offered, then I
don't
join. I may join a program that offers something I already have if
I can see a real need for it, for
others
and it's priced right.
There
was a time when I joined things because of someone else's hype. Or
because I thought it would be simple
to make money with whatever it was. That was the wrong reason to
join. When I did that and the
money
promised didn't start coming, I lost interest, and a lot of money.
If
you like and want the product or service being offered, even if
you don't make money right away, you will
stick with the program because you want what they offer. The money
is not the reason you joined.
But
if you join because you Like and Want the Product or Service, you
are going to tell people about it, you
will be excited to and you will sell it naturally, honestly.
I
have joined a lot of things over the years. I have dropped many of
them and will no doubt drop some more
that I joined for the wrong reasons.
So,
I look for products and services that I want and need. Then I
think about joining and promoting. If I like and
use the product or service, the money to be made from marketing it
will come with time. Join an
affiliate program for the product or service and worry about
making money later.
2)
What are some of the marketing methods you personally use to
promote your programs?
The
best way to market, is to build a Mailing list first.
Have
you ever wondered how all those Big Dogs make so much in almost
any program they promote? It's because
they have a mailing list. They have worked on that list for a long
time. They have built relationships
with the people on that list. They have built trust.
There
are many ways to build a mailing list. Offering free products,
like E-books and reports is one way. A lot
of people have done that.
As
for other methods I use for promotion. I write comments to
Newsletters, which allow me to have my link in
my signature. I write only my honest thoughts and opinions and
through that I build my Websites
reputation
and my own.
I
have posted messages in MLM message boards. A lot of them let me
have my site address in my signature
also.
I
have used Hit Exchanges and Start Page Exchanges. With Hit
Exchanges, to get the best results, you need
the right kind of page to send people to. A page that loads
quickly and if possible, has a web form to request
more information, linked to an autoresponder. People who click
through with the exchanges don't have
a lot of time to wait for something to load. And they may not be
interested in looking around. After all, they
are clicking to get hits to their own site. But if you give them
just enough information on the page and a
way of requesting more, you just might |