Build
An E-Business On A Shoestring
Free
Tips, Tricks and Tools To Make You Money
Issue
# 22
_____________________________________________
In
This Issue
-
More Freebies
-
The 3 Secrets of High Traffic Sites
-
Marketplace Ads
Thanks
for your subscription to this newsletter. I hope you
enjoy
it and please let your friends, associates know about it!
BTW,
check out high quality ads at the bottom. I personally vouch
for
each of these companies.
If
you want to get great results from your ad campaign, we have
over
2840 eager, ready to buy subscribers! Go Here.
_____________________________________________
YOUR
KEY TO FAILURE?
In
two words...."DON'T ADVERTISE!"
This
alone will practically guarantee your failure!
Listen
up everyone, we all know our business lives or dies by
ADVERTISING........right?
OK,
is it safe to assume then, that..... ADVERTISING is the KEY to
your
business SUCCESS?
Doesn't
take too much thought does it? So how..... how do you
reach
the thousands and thousands of people out there you KNOW
would
like to hear about how good your opportunity is?
FFA
pages?
Search Engines? Expensive Ezines? Nothing seems to work!
Especially
SPAM!! We know how frustrating it is for all of you,
and
you don't know what to do next!
UNTIL
NOW..... A MAJOR BREAKTHROUGH!
________________________________________________
Quote
Of The Week
"Obstacles
don't have to stop you. If you run into a wall, don't
turn
around and give up. Figure out how to climb it, go through
it,
or work around it."
_________________________________________________
FREEBIE
OF THE MONTH
Are
you like me, frustrated with your search engine rankings?
Don't
have the time or patience to mess around with their
constantly
changing rules and reg's?
Well,
I've got great news!...you can find out in a step by step
fashion
how to finally get the highly targeted traffic your site
deserves!
"FREE Course on Search Engine Positioning". Click on link
to
start your 7 day series, it is fantastic! Get
it now!
_________________________________________
The
3 Secrets of High Traffic Sites
by
Mark Joyner, CEO, Aesop.com
It
seems to be in vogue these days to downplay the importance of
web
traffic. It's popular (and perfectly valid) to say things
like:
"Traffic is worthless if you don't turn it into money."
Excellent
point, but this assumes that you actually have some
traffic
to begin with. Each step of the Internet Marketing
Process
is not just important - it's required for success. So,
let's
focus today on getting traffic to your site, and remember:
A.
Getting traffic to your site is like putting gas in your
car.
You can have a great engine, but it won't go anywhere
without
the gas. Likewise, you can have a perfect sales letter -
but
without traffic, it's just pretty to look at.
B.
The highest traffic sites of the world do not just get a
little
more traffic than the next guy - they get exponentially
more
traffic than the next guy. For example, according to Media
Metrix,
AOL's network weighed in at #1, getting more traffic
than
any other site in the world in April of 2001. Amazon was
ranked
#10. Both are top ten sites... And the difference? AOL
had
89,000,000 visitors that month and Amazon had 19,000,000.
That's
a whopping difference of 70,000,000 visitors between the
#1
site and the #10 site.
Interestingly,
the higher up the ranks you go, the greater the
gap
between each site.
So,
what's the difference? Why is it that the better a site
gets,
the further behind it leaves its closest competitor? Here
are
their secrets:
_________________________________________________
Finally,
the First Practical, Step-By-Step, Roadmap for
Internet
Success No Matter What Product or Service
You Sell -
100%
Guaranteed! Give
me 33 days and I'll prove you can be
making
real money online
and you'll have the last laugh on
everyone
who said you
couldn't do it! =======> See
it.
_________________________________________________
1.
They Set Up "Multiple Streams of Traffic"
Back
in 1995 I observed an interesting phenomenon. I found that
the
likelihood of someone responding to your website was highly
dependent
on the path they took to get there.
People
may ask you "what is the conversion rate of your
website,"
but that is really an irrelevant question.
Conversion
rates
are meaningless unless they take into consideration how
someone
gets to your website. (Test this yourself and you'll
find
it to be true.)
So,
I coined the phrase "All Clicks are Not Created Equal." For
example,
traffic from a site recommending your product is more
likely
to generate a sale than traffic from a site criticizing
your
product. That's an extreme example, but you get the point,
right?
When
people discover this, their natural tendency is to start
getting
picky about how they get their traffic. Why waste your
time
on traffic that won't generate a sale, right?
If
you're paying for advertising, this makes perfect sense.
However,
many people mistakenly throw away traffic from free
sources
as a result.
High
traffic sites never throw away traffic and constantly
endeavor
to set up new traffic streams.
Let's
take the worst possible traffic source imaginable: FFA
pages.
Traffic from FFA ads is extremely sparse. To make
matters
worse, this traffic is rarely the source of an immediate
sale.
Very little amounts of the lowest quality traffic in the
world
- yep, I think that qualifies it as the worst possible
traffic
source.
If,
however, you have an automated FFA promotion going that
doesn't
take you any time to maintain and still brings in
traffic,
should you throw it away?
Maybe
not...
I
still have in place free automatic traffic building sources
that
I set up years ago. Much of the traffic that comes from
these
free sources is of low quality, but hey, I don't lift a
finger
to get it any more.
Most
super-high-traffic sites are constantly working on new ways
to
bring in traffic - many of which are not very sophisticated
at
all. Even Yahoo, for example, uses a low-budget "tell a
friend"
script on their site to encourage people to forward
articles
to their friends. Does Yahoo care that anyone can do
this
with a free CGI script? Of course not. It's just one of
thousands
of traffic sources they've established.
When
you read #3 below, you'll realize why "low-quality" traffic
may
not be so bad after all...
Remember,
though, if you're paying for "cheeseburger" traffic,
don't
pay a steak-and-lobster price. Better: get your
cheeseburger
traffic for free from as many automated sources as
you
can.
2.
They Use Viral Marketing
"Viral
Marketing" was the vogue buzz-phrase of 1999. Several
books
have been written on the subject in hopes of cracking the
code,
but still very few sites are taking advantage of this
incredible
concept.
Viral
Marketing is any type of marketing that encourages people
to
spread your marketing message around for you.
Think
about this - it sure would be great if people advertised
your
product for you, wouldn't it? It beats the heck out of
paying
for advertising.
Here's
a viral marketing story for you:
When
I started the e-book marketing craze back in 1995 with the
release
of "Search Engine Tactics," I promoted the book with a
very
simple viral marketing scheme.
Here's
what I did:
I
put a note in the book itself that everyone was granted
permission
to give away or even sell the book on their sites.
They
would benefit by giving something of value to their
visitors
- I would benefit by advertising products in the book.
The
people that they gave it to saw the note in the book, and
they
gave it away on their sites - and so on...
So,
did this work? You be the judge:
a.
The e-book was downloaded over 1,000,000 times when we last
counted
in 1998.
b.
The e-book was noted by ZDNet as one of the top downloads of
1999,
and is the only e-book ever to be given 5 Stars by ZDNet.
c.
Experts have since written entire books about my little ploy
showing
people how, they too, can unleash the viral power of
free
e-books as traffic builders.
The
point? Well, one simple viral marketing tactic put my name
on
the map. Granted, it was an unusually successful virus, but
this
was just one simple tactic...
People
are still giving this book away on their sites today, and
I
haven't done anything to promote it in years.
High
traffic sites are always looking for new ways to spread
their
message virally.
3.
They Turn Traffic into More Traffic
This
is where most people blow it. Allow me to explain...
Whenever
I consult for businesses I always teach my "Internet
Marketing
Battle Plan" concept and use that as the basis for
everything
we do. This lays the groundwork for the best
marketing
possible. (Side Note: I very rarely do any consulting
anymore
- and usually only as a favor to close friends. I just
don't
have time for it - I love it, but my own Internet business
is
too lucrative to spend time doing anything else.)
The
Internet Marketing Battle Plan is a cohesive system
consisting
of 5 unique tactics that represent each step of the
Internet
Marketing Process. All successful Internet Marketing I
have
encountered follows one form or another of this plan.
Step
4 is: "A Tactic for Getting People to Come Back to Your
Site."
If
you're selling a product on your site, remember that most
sales
are not closed the first time someone hears about a
product.
Obviously, getting people to come back will greatly
increase
your chances of closing a sale.
If
you're selling advertising on your site, clearly getting
initial
traffic to come back over and over again will snowball
your
traffic.
There
are thousands of ways to do this, but you always need to
have:
a.
An incentive for getting them to come back.
For
example, at the killertacticsjournal.com site, we entice
readers
to come back by offering free marketing
advice each
week
from world-leading experts. This incentive
needs to be
truly
valuable or it won't work.
If
we offered misguided advice from self-proclaimed experts, it
would
not be nearly the same incentive.
Instead, we offer
battle
tested advice from undisputed world-leading experts like
Jay
Conrad Levinson, Brian Tracy, Joe Sugarman, Ted Nicholas...
If
we didn't offer our readers value each time, they just
wouldn't
come back!
b.
A method of informing them of the incentive.
For
example, sign up for our newsletter and we inform you
whenever
this new information is available. You come back and
this
starts the cycle again.
Can
you think of other ways to inform people about your
incentives?
Use your imagination.
High
traffic websites always keep people coming back for more.
You
now have the plan - it's up to you to put it into action.
Work
on all three of these secrets every single day and I assure
you
that your traffic will increase dramatically.
Mark
Joyner is the CEO of Aesop.com. To quickly and easily
start
using free viral traffic building as he recommends in this
article,
we recommend StartBlaze.
___________________________________
Want The “Perfect Home Business”?
It
might not be for you…but it is exciting! 90% of the world
needs
this product! Huge market potential. Why offer what
everyone
else is when you have a goldmine waiting to be
discovered!
-
Free web site
-
Free training
-
Free support
-
Free sign up
_________________Marketplace
______________________
Want
An Instant Web Business? Take Your Pick!
All
These e-Books Come With 100% Reprint Rights. You Keep
100%
Of
The Proceeds.
Sell
Them, Give Them Away As a Gift, or Package Them Together.
Do
What You Want With These Sought After Books, You Own Them!
_________________________________________________
Subscribe
to our FBCN-FREE Business Classifieds Newsletter
&
receive
FREE online access to our Password Protected
"Submit To
Over
2.7 MILLION FREE Ad Sites - DAILY!"
_____________________________________
TRUE Plug-In Profits is Finally Here! If I could ...
->
Set
->
Guarantee a MINIMUM 50% Profit
-> Guarantee you'll just need to click & promote
Would
You Be
_________________________________________________
If
you publish an ezine or a newsletter, now you can grow your
subscriber
base FREE using an ingenious multi-level
ad exchange
system
I've discovered. There's no catch. I'm doing this
myself. My
subscriber list
is growing, I'm reaching more people
every
day,and it isn't costing me a penny. And it won't cost YOU
a
penny either. Click Below - Get
Your FREE Ads NOW!
Remember
we never sell, lease or share your email address with
anyone!
5 Steps To Your Net Cash Machine!
Free
Search Engine Masters Course
Free Traffic Virus 3