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Build
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Tips, Tricks and Tools To Make You Money
Issue
# 25
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In
This Issue
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Editors
Note: After the article in #23 On Ad Copy, I
felt this is a good article for all of us to improve our
ad writing or
hire someone to do it J
HOW
TO IMPROVE YOUR SITE'S AD COPY
by Eva Almeida
Web copy is crucial to your online success! Your site should compel your
visitors into action, but for many this is difficult to achieve. I
personally find writing effective ad copy a chore, albeit a necessary one.
Here are a few guidelines to improve your site's ad copy:
1. EDUCATE YOURSELF:
Learn from the experts by visiting sites with powerful online ad copy. Use
them as templates to make your site even more profitable.
Take a look at Jonathan Mizel's
(good example of effective online ad copy!) See if you could modify some
of his techniques for your own site without copying anything specifically.
Find some books that deal with ad copywriting such as Ken Evoy's "Make
Your Site Sell", which is overflowing with ideas, at and the
irresistible "Hypnotic Writing" book by Joe Vitale available
at
ebooksnebytes.com
Explore the search engines for links to articles or books written by
experts such as Jay Abraham, Ted Nicholas, and Marlon Sanders.
Visit Dr. Nunley's site for
outstanding advice on creating a site for maximum sales:
His first suggestion is common sense, but rarely is it used. In the first
paragraph of your site, let your visitor know exactly what your site is
about and how it will specifically benefit them... Simple yet effective!
2. ASK/MONITOR FEEDBACK:
Once you have alered the design on your site, such as your offer,
headlines, or the sales letter, make sure to monitor your results. Ask for
feedback from your visitors using a simple email link or feedback form
from Masterlinks.
Next, check your sales to see if they have increased after re-writing your
online sales letter. If not, tweak the site until your sales or visitor
counts have escalated to your satisfaction.
3. HIRE EXPERTS:
Sometimes, the effort that you have invested in your site compels you to
hire an expert ad copywriter. Go for it! The money that you spend will be
well worth the extra cost to boost your sales. Remember to track your
sales to make certain the new sales letter worked. Here are a few examples
of expert copywriters:
Dr. Kevin Nunley
Dr. Michel Fortin
Marketing Experts Site
Improve your professional image by using a service such as Net
Edit Pro to edit your site for grammar and spelling mistakes.
Finally...
Remember to focus your efforts on what will make YOUR site successful!
------------------------------------
ABOUT
THE AUTHOR
Eva Almeida is the Assistant Editor of the ProsperPlus
Weekly Gazette and this excerpt is from a new on-going marketing
course that she is writing called "Marketing 2001- Keeping A Step
Ahead". It is exclusively distributed to ProsperPlus members along
with other marketing tools.
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