In This Issue 

More Freebies 
What's Happening? 
More Traffic Generating Tips, Link Popularity 
Marketplace Ads (help to keep this ezine free by
visiting the marketplace) 

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Traffic Generating Tips 

As I stated in my last article in ezine #33, the best ways of generating traffic and qualified traffic to your web site, affiliate program or mlm program, are: 

1. Ezine ads 
2. Pay per Click Search Engines 
3. Links 
4. Submission Services 

Side Note: If you do anything to create traffic to your web site,
affiliate or mlm program; create a link theme page. You see 
your rankings in the top SE's go up, and up.

Top 10 Strategies for Boosting Link Popularity 
By Paul J. Bruemmer © Web-Ignite Corporation 

Ever since Google started analyzing backward links
with PageRank (PR), link popularity has become an
important criterion in most search engine algorithms.
There are a number of strategies you can use for
improving your link popularity, and some will work
better than others, depending on the nature of your
site. 

How Many Links Do You Need? The number of
reciprocal links needed to get high rankings depends
on the number of links shown for your higher-ranking
competitors by PR. If your competitors display only 20
links to their sites, you can ensure a higher PR score
by creating 25 links to yours. But if your competitors
have hundreds of links, then you have to beat that
number for top rankings. Google software engineer
Matt Cutts says, "Google will find a site as soon as
it finds one or two links to the main Web page. We
usually recommend getting at least one link from the
Open Directory Project." 

Look for Quality and Relevance Be aware that it's 
not just the number of links that's important, it's the 
quality of the sites linking to you (popular, respected sites) 
and the relevance of their content to your audience that
counts. 

Strategies for Improving Link Popularity 

1. Start With Directory Listings: Ensure that your site is
listed in ODP (free) and also include Yahoo! Express
($299 yearly). Directory listings boost link
popularity because human editors screen for relevancy.
Seek listings in industry-specific directories. Search
Engine Guide has a Search Engines Directory providing
a searchable database of over 3,000 specialty search
engines where you can find search engines dedicated to
almost any topic. 

2. Request Reciprocal Links: When
looking for possible link candidates, start by
searching your strategic keywords at major search
portals. You'll see a lot of competitors, but look for
non-competing, complementary sites. Screen these
sites, selecting those likely to be receptive to your
link request. Give them a compelling reason to link to
your site. Show them where a link might be
advantageous. A good strategy is to link to them
first, which might help get a link back. Target
respected and popular sites of relevance to your
target audience. 

Another way to find reciprocal links
is to identify a well-established site with good
content that targets the same audience you want to
reach. Then perform a link analysis from that site,
noting the incoming links and soliciting the best
non-competing sites. 

3. Promote Linkability Within Your Site: Provide 
quality resources and appropriate outgoing links, 
including links to search engines, news hubs, weather 
reports, industry resources, industry professional groups, etc. 

Outgoing links are important for two reasons: they 
provide incentive for other quality sites to link to yours, 
and they can improve your PR score if internal linkage is done
properly. 

4. Publish Articles: Employees with industry expertise 
can write business articles for your target audience, 
submitting the articles to appropriate online publications. 
Include your Web site URL in the bio and make it a 
condition for publication that the article appear with bio 
and company link. This can generate many links and can 
also help promote future business. 

5. Create Testimonials: Start a testimonial page of products 
and services you recommend. If you admire a marketing or publishing
site, contact the publisher explaining why you value
the content. Be earnest and concise. You may get a
request for permission to display your comments on
their Web site. Grant permission provided they agree
to link to your site. It can help to post the
testimonial on your site, referring them to it. 

6. Supplement Your Campaign With Reciprocal Link
Software: Programs like Arelis and Zeus can help
locate additional reciprocal links. These robots will
search the Web, looking for reciprocal linking
partners, ranking potential sites by relevance. You
can review the sites, decide which companies to
solicit, request a link through a built-in email
client with custom templates for requesting a link
exchange, track the status of your requests, and check
the viability of existing links. Caution: Avoid
link-building programs that query or visit search
engines for finding potential link partners because
this overloads the search engine servers, and your
site can be penalized. 

7. Post to Discussion Forums: This is an easy way to 
get a link from industry discussion forum sites if you 
have the time and expertise to participate. Include your 
URL in your sig file. 

8. Link Multiple Sites: If you have a number of
sites with unique content, be sure to link them to
your main site. Content must be related. Don't
duplicate content or you'll get penalized for
spamming. 

9. Awards and Contests: You can create an
awards program for related sites, placing winner logo
links on an awards page they can link back to. Or you
can run a links contest, awarding prizes for linking
to your site. Promotions must remain ongoing to
maintain the links, and prizes should be of value but
not too costly (e.g., a free ad from your unsold
inventory). 

10. Affiliate Programs: This can be a good source of links, 
depending on your site goals, budget and time availability. 
However, the affiliate program must be administered from 
your site to improve link popularity because outsourcing 
requires linking to a third-party site. Affiliate software should
generate static HTML pages for affiliates links to
enable indexing. 

Strategies to Avoid Some strategies hyped in the past 
should be avoided because they're now worthless or can 
get you penalized in search engines. 

1. Link Farms: A link farm is a network of
sites linking to other sites for the sole purpose of
increasing link popularity. Search engines consider
this spamming and will delist sites associated with
link farms. 

2. Reciprocal Link Exchange Services:
Networks consisting of hundreds of webmasters with
sites on numerous topics are linked to one another.
The service requires linking to all sites in network,
making content unrelated. Search engines consider this
spamming. 

3. FFA Listings: Free for All listings appear and disappear 
rather quickly. Few people search through the listings except 
for spammers collecting email addresses. These sites are 
not indexed by search engines. 

Running a link campaign can take a little time, but is 
well worth the effort as these links establish relevancy, 
a top priority for search engines and consumers alike. 
About The Author Paul J. Bruemmer paul2@web-ignite.com 
is the CEO of Web Ignite, a search engine marketing company 
founded in 1995. Web-Ignite earned a top grade in the Buyers'
Guide to Search Engine Optimization Firms and has
helped promote over 15,000 Web sites. 

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