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In
This Issue
-
More
Freebies
-
More
Traffic
Tips, Making 'Cents' Of Submission Services
-
Marketplace
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Traffic
Generating Tips
by
Dan Farrell
As
I stated in my last article in ezine
#34, the best ways of generating traffic and
qualified traffic to your web site, affiliate program or
mlm program, are:
-
Ezine
ads
-
Pay
Per Click Keyword Ads
-
Links
Popularity
-
Submission
Services (paid)
-
Joint
Ventures
Here
is an excellent article by Brent Winters Of Web
Positon Gold,
Try
their 30 day free trial.
Part
1 of 3.
You've
probably heard news reports regarding the trend toward
what is generically referred to as paid inclusion or
paid submissions. The press has often been critical of
the search engines' move to "monetize"
searching. The criticism comes from the long-standing
belief that a search engine should deliver unbiased
results similar to the way a major newspaper or
publication tries to separate their ad departments from
their news reporting. The success in which the
mainstream media succeeds at separating the two is also
a continual source of debate by many.
Since
advertising revenues alone have not supported many dot
com companies of late, the search engines have turned to
other ways to charge for their services. Those of us in
search engine marketing have long known the value of
listings on the major search engines, assuming you
achieved a high ranking. It was only a matter of time
before the search engines realized that the results they
were serving generate free, highly targeted traffic to
potentially millions of Web sites. There's obviously
real advertising value in those submissions. The
question is how does a search engine profit from it
while avoiding editorial bias?
Before
discussing the significance of this trend and what it
means to you, let me first explain some of the
terminology. The search engines have fallen into three
primary paid "submission" models: Paid
Inclusion, Pay-Per-Click, and Pay-Per-Review.
1.
Paid Inclusion - Most of the search engine
"crawlers" have added a paid inclusion option
to their submission pages. Crawlers are the engines that
will use an automated robot, or spider, to crawl your
pages. Engines like AlltheWeb, Inktomi, AltaVista, and
Google are examples of spider or crawler-based engines.
Each will attempt to index the entire content of your
page as well as consider other factors like incoming
links.
It
should be noted that Google so far has refused to join
the paid inclusion bandwagon. They prefer to avoid a
perception of giving preferential treatment to Web sites
that pay them versus those that don't. Instead, they
wish to rank a page based on the merit of its content
and links only. Whether they will stick to this
policy over the long haul still remains to be seen.
Note: Google recently announced a new pay-per-click
twist to their AdWords text ad service. I'll try to
cover this in more detail next month.
The
idea that paying a search engine for inclusion will
automatically increase your rank is a common
misconception. All the major engines deny that using
their paid inclusion options will increase your rank
versus those sites that submit using the free option.
The main benefit you receive by paying them is that
you're guaranteed inclusion, and you'll be indexed much
faster than submitting for free. Perhaps most
importantly, the spider will crawl your site more
frequently. For example, Inktomi promises to index you
in 48 hours rather than waiting 3-4 weeks as with the
free submissions. It will then continue to re-index your
page every 48 hours after that.
Are
paid inclusions worth the money even if you're a patient
person? They certainly can be. For example, the key to
bringing traffic to your site is not simply to be
included, but to be ranked near the top of the
results.
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