In This Issue

• More Freebies

• More Traffic Generating Tips, Paid Submission Services Part 3 of 4

• Marketplace Ads (help to keep this ezine free by visiting the marketplace)

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Traffic Generating  Tips

by Dan Farrell

As I stated in my last article in ezine #37, the best ways of

generating traffic and qualified traffic to your web site,

affiliate program or mlm program, are:

1. Ezine ads

2. Pay Per Click Keyword Ads

3. Links

4. Submission Services (paid)

Here is continuation of an excellent article by Brent Winters Of

Web Positon Gold, http://www.roibot.com/w.cgi?R38406_1

Part 4 of 4.

Future Outlook: Will All Submissions Become Paid?

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A common fear from Web businesses operating on tight budgets is

"Will free submissions disappear entirely?" These businesses

have found the free listings an incredible value over the years

and hate to see them disappear.

I've heard a number of people contend that it's now inevitable.

Everyone will soon require paid inclusion or placement.

However, there is always going to be valuable information on the

Web from sites that are not going to be willing to pay for the

inclusion of each page on their site. To stop crawling pages

for free would mean reducing the size of their index from

hundreds of millions of pages to just thousands. In this

scenario, the consumer would no longer receive the comprehensive

view of the Web that they have come to expect. They would then

logically move onto another engine that does provide that

service. I believe that's why we've seen AltaVista, Inktomi,

AllTheWeb/Lycos, and others continue to offer both free and paid

inclusion options rather than mandating the paid service.

Even with the PPC's, you see them drawing results from a free

database such as Inktomi to supplement their paid listings. In

the case of Yahoo and Looksmart we have seen them acquire a

model of primarily reviewing just paid submissions, at least in

regard to commercial sites. They say that they still review and

include sites for free that their editors find worthy of

consideration, although in my opinion it's questionable if they

still devote much time to this anymore.

Yahoo and Looksmart continue to allow ways for non-profit sites

to be reviewed for free which is good. They get away with doing

few free reviews of commercial sites knowing that they offer a

high degree of value to those sites. They know that their

results are integrated into most of the major crawler and portal

sites, thus yielding in most cases more than $299 of advertising

value. This assumes you achieve good rankings of course.

Just as Google has continued to buck the trend regarding paid

inclusion, Open Directory has chosen to do the same by not

charging for its reviews. Open Directory (dmoz.org) was founded

on the premise that a directory should be unbiased,

comprehensive, and not ruled by the almighty dollar. However,

building such a large directory normally takes large sums of

money. Their creative solution was to create a network of

volunteer editors to do the reviews for free. Each editor is in

charge of one or more topics they have a special interest and

expertise in. The idea is that they would do it out of a love

and passion for their favorite interest. Amazingly, over 46,000

editors from around the world have volunteered their time to the

Open Directory project thus far.

This system has allowed thousands of sites to submit and be

reviewed for free. It has also led to the creation of a very

comprehensive catalog of sites not based on whether they could

afford to pay or not. Unfortunately, it has also encouraged

many volunteers to join with their own agenda in mind. Open

Directory continually battles complaints regarding how volunteer

editors have demonstrated a bias toward their own Web sites or

against those of their competitors. In Open Directory's

defense, they do have an elaborate system in place to

discourage, albeit not completely eliminate, such practices.

I also periodically hear someone ask, "Isn't the trend toward

paid submissions making WebPosition obsolete?" My response is

quite the opposite. In the case of paid inclusion, you still

must optimize your pages to achieve top rankings. Submitting

alone is still not enough whether you are doing it for free or

paying for inclusion. The stakes are simply higher when you're

opting to pay for faster or better service. In the case of

PPC's, WebPosition helps you monitor your rankings so that you

can manage your many bids. Conveniently, you can view these

rankings alongside your crawler and directory based rankings on

the same report.

With pay-per-review sites like Yahoo, WebPosition Gold offers a

detailed submission guide providing you with little known

techniques to securing a top ranking. After all, why not invest

$149 in WebPosition knowing that it helps you minimize the risk

of that submission investment while maximizing its upside

potential. That's not even mentioning the many other features

included in WebPosition Gold such as page optimization,

submission, rank checking, and so forth needed to gain top

rankings on non-directory sites.

Therefore, although there has been a remarkable rise in the paid

submission model, it has certainly not made WebPosition

obsolete. Instead, it has simply increased the need for a

search engine management tool.

To Download the Latest Free Trial click here.

Comparison of the Major Paid Submission Services

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I've now explained the differences between Paid Inclusion,

Pay-Per-Click, and Pay-Per-Review. So, let's take a look at the

options currently available so you can decide which services, if

any, may be of interest to your business. After all, knowledge

is the key to competing effectively in the marketplace.

You should find the following page useful, as it includes a list

of the paid submission services available on the most popular

engines:

http://www.webposition.com/paidsubmissions.htm

Traffic Analyzer Service Offers Private Labeling

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As some of you may already know, the WebPosition Traffic Analyzer service

(powered by Hitslink) has the rather unique ability to allow the

creation of sub-accounts. For example, you can setup an account

with Hitslink to track the traffic coming to your site, where

visitors came from, the path they traveled through your site,

and so forth. You can also setup sub-accounts to track traffic

on multiple domains and still receive one consolidated bill for

all the Web sites under your account. If you manage Web sites

for clients, you can setup a sub-account for each client, each

with their own user name and password. This allows each client

to view his or her own traffic statistics via their browser. You

can provide this as a complimentary service to them or bill them

for the service. HitsLink recently launched a new Private

Label service for the Traffic Analyzer. You can now brand the

entire traffic counting service with your own company name,

logo, header, footers, and so forth. You can even attach your

own domain name to the service. The best part in my opinion is

that all the pages are pre-built for you. You just customize

the name and a few other things as desired. Hitslink can handle

all the technical support for you by responding to e-mail

questions via a generic sounding e-mail address.

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All you have to do is setup a user name and password for each

account and add the traffic counting script to their Web pages,

or ask the client to do it. So that you don't have to manually

paste in the script, WebPosition provides a way to easily update

hundreds of pages within seconds. After that, your client can

log in and enjoy all the fancy charts and graphs showing

everything from the type of browsers used by visitors, to how

many visitors arrived from a particular search engine.

Hitslink charges a $99 setup fee for the Private Label service

on their site. However, we've convinced them to waive this fee

for WebPosition Gold PRO users. Whether you use the PRO or

Standard edition, WebPosition customers will still receive a

special discounted rate on the price tiers charged based on the

traffic volume you do. Even if you are not a WebPosition

customer, Hitslink's rates are already less expensive than

competing services like HitBox or WebTrends Live. Providing

your own company branded Traffic Analysis service is a great way

to look like a big-name player to your clients, not to mention

generating additional revenue for your business. Even when

billing the service at the same price as Hitslink, you still

make a healthy profit since all the traffic is consolidated.

For example, just about every traffic service is billed in price

tiers, including HitsLink. Let's say your service billed

$19.95/month for 1,000 to 25,000 hits. If you had five clients

doing 5,000 hits per month each on average, you'd be billing

them $19.95 * 5, or $99.75 per month total. However, you'd only

be paying Hitslink $19.95/month for the 25,000 total hits since

it's consolidated into one account. So, while you are

providing your clients with rates very competitive to just about

anything else they might find, your cost is still just a

fraction of what you are billing them under most scenarios. If

you're a WebPosition customer receiving the special discounted

rate on the price tiers, your profit margin is even higher.

For more information on the new Private Label service see:

http://www.toolshack.com/private-label/webposition/ To order

WebPosition Gold or a PRO upgrade, and qualify for the Hitslink

discounts go here.

ABOUT THE AUTHORS

~~~~~~~~~~~~~~~~~

MarketPosition is written by Brent Winters, President of

FirstPlace Software, with occasional editing and contributions

by Fredrick Marckini, CEO of iProspect.com, Inc. 

You may download a FREE trial of WebPosition here.

You may call us at 1-800-962-4855 if you have questions not

addressed on our site.  You will also find an array of

additional tips and techniques for improving your search

positions in both the WebPosition Help File and the Reports it

generates.

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