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---------------What's
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The
Truth About Search Engines - Part 1 The Myths
You
can be on the search engines top 10 list. All
you
have to do is get a web site on the internet
and
sales will just start happening. Once you
submit
to the search engines, then thousands of
visitors
will swarm to your web site. You can pay
someone
$99 a month to market your site.
The
Truth about Search Engines Search Engine
marketing
is not everything it professes to be.
It
certainly is not the traffic producer that you
have
been told
it is. Search engines are
important,
but they should only
be a small part
of
your marketing efforts. You need to
be able
to
submit to them, then forget them. How are you
going
to beat out the other 3,000,000,000
(3
billion)
web pages on the internet? Your web site
is
in competition,
for a top listing, with every
one
of them. What do you have that they don't?
You
are not going to beat them
all! There are no
tricks
that allow you, as a Web Site owner or
webmaster,
to ensure that your pages appear at
the
top of the search engine's query result
lists.
If someone had figured out a way to
influence
the search engines and was using it,
don't
you think the search engines would find out
and
correct the problem? These are robots we're
dealing
with. Could they possibly
look at
grammar?
Spelling? Frequency of word use?
They
are
able tell if you have used repetitious
keywords.
I designed and wrote the code for the
Zeus
internet robot, I know
the tricks.
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Now
don't misunderstand me here, I'm not saying
there
aren't professional web marketers out
there
that can't influence the search engine
query
results. There are but they have spent
years
to learn their craft and have 1000s of
hours
of experience.
I'm saying that kind of
service
and experience isn't
available to most
of
us webmasters trying to grab just a little
piece
of the traffic for ourselves. Even if we
could
find experts like that, we probably
couldn't
afford them. Stay
clear of those
marketers
who only know how to submit your
website
over and over again. There is more to
marketing
than submitting. Honest web marketers
will
design a complete program
that would be
different
than anyone else's plan. It
would be
specialized
to your website and your needs. Just
as
real-world businesses might need salespeople,
magazine
ads or perhaps sales counters, others
might
need only a catalog.
Websites are the same
as
those real-world businesses except
in this
new
world of the internet we don't even know what
we
need and have to rely on the expert advice of
others.
Building a lot of properly constructed
web
pages and having dozens
of reciprocal links
is
the secret; not repeating
keywords,
resubmitting
to a 1,000 link pages, resubmitting
monthly
or making extra fake pages. Spend your
time
and energy in giving the robots what they
want.
Prove to them your
website is worth
putting
at the front of the pack.
If you have a
lot
of links to your web site, the robots will
find
you faster and more often, as they travel
the
Internet. They will spider your pages more
often
and they will believe
your site is more
popular
than the others. This will also
automatically
submit your pages to search
engines,
with you never
having to do that chore
again,
once you have the reciprocal
links
pointing
to you. This will put you near the top
of
their listings.
Two
simple concepts for your web site's success.
Create
traffic to your site Have content to make
them
come back
Four
Steps to get visitors to your site: Build a
lot
of properly constructed Web Pages using GOOD
keywords.
Submit them to the search engines
correctly.
Check that they are in the search
engines
WHEN they should be. Get as many
Reciprocal
Links as possible!
The
author of this article is David Notestine,
the
creator of the Zeus
Internet Marketing Robot,
rapidly
being recognized as the best automated
website
marketing software on the Internet. His
radical
views are being embraced by webmasters
throughout
the web, as the truth about website
marketing.
Mr Notestine is also the creator the
world's
first collective search engine:
http://www.roibot.com/w.cgi?R38406_zeus
©
1999-2000 David Notestine, all rights remain
with
author
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