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In
This Issue
-
The
Truth About Search Engines, part 2
-
For
part 1 go here.
-
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The
Truth About Search Engines - Part 2
Robot
Travel
If
there is one thing I have learned about robots, it
is
that there is absolutely no pattern to them. Most
robots
are stupid and wander randomly. For example,
50%
of robot hits to my sites, ask for the robots.txt
page
and then go away never asking for anything else.
Then
they come back a week later, ask for the same
thing
and then go away, again. This happens over and
over
again for months. I have never figured it out.
What
are they doing? If they wanted to see if the
website
was really a web site, they could just Ping
it.
This would be much faster and much more efficient.
They
seldom visit another page and if they do, they
ask
for one other page every visit or so. Some come in
and
issue rapid-fire requests for every page in the
website.
How rude! You have to quit worrying so much
about
robots. It takes 6 months before they request
enough
pages to do you any good. I really quit
thinking
about them a long time ago. Build a lot of
pages
correctly and, if you have reciprocal links to
them,
the robots will find them someday.
Try
this: Go to AltaVista and type into the search box
link:
YourSite.com (Leave off the www). This will list
the
reciprocal links to your web site. Try
link:crownjewels.com
and you get 136 links to it.
Think
about this now: The robots say to themselves,
"Here
is a site that must be popular or why would so
many
websites SIMILAR to it have it's link on their
pages?"
Remember that only SIMILAR sites with SIMILAR
THEMES
would probably have a link to your site. They
give
more importance to this than you submitting your
link
to them. Wouldn't you?
Go
to heavily trafficked sites matching your web
site's
Themes and use AltaVista to find out how many
reciprocal
links they have. This will prove to you I
am
right.
Search
engines are nothing more than links to your
site.
The problem is, you are constantly having to
fight
for your positioning in the search query
listings.
Forget about that. Leave the fighting to
people
who are able to spend 24 hours a day trying to
trick
everybody. Quit trying to compete with the large
organizations
pouring millions into their marketing.
Completely
forget about Search Engine positioning and
go
after the reciprocal links. The Search Engines will
then
believe you are a heavily visited site because
you
will be. You will now be getting the traffic you
so
richly deserve.
Search
engine visitors to your site, are often-times
not
qualified visitors. Too many visitors pop into
your
home page for 2 seconds and then leave. You know
how
it is. We all do it when we are using the search
engines.
Either it wasn't the information we were
looking
for, or they had this huge graphic on this
stupid
portal page, which just took forever to load.
These
visitors shouldn't even count, but they get
counted
as 12-18 hits in your server logs. Hits are
requests
to the server. One page request can incur a
lot
of hits: requests to the page itself plus the
graphics,
each count as a hit. Reciprocal links bring
in
qualified visitors. These are visitors who were
already
on a web site which had matching Themes to
yours.
They already have a good idea of what type of
site
you are. They will come into your site and
actually
stay awhile. These visitors should count as
double
credit, they are so good.
I
know which type of visitor I would rather have. How
do
you get people to WANT to put your link on their
web
sites? Why would a similar site put a link to
your
site on theirs? Simple, you have similar Themes.
You
are similar, but not competition.
There
is one very important lesson to be learned from
this
crazy robot behavior. You need to make the
navigation
in your web site so easy that a visitor can
find
any page within 2 clicks of your home page. One
way
of doing this is installing hidden DotLinks.
Dotlinks
are little periods that are linked to other
pages
which are not really noticeable on your page if
you
put it as a period. Although they are not easily
seen
by the human eye, they are a link that a robot
can
follow in your web site. When you do this, robots
can
find your pages faster and more easily.
Giving
the Robots What They Want
So
how do you make the search engine robots give your
site
a better rating than all the other millions of
websites
trying to do the same thing? Simple, give
them
what they want. You can't trick them or make
them
think that you are better than you are. Think
about
a visit from the eyes of a robot. He finds a
site,
usually from links embedded in web pages, then
loads
the text from the first page.
He
looks for the META tags and pulls out the keywords
and
description. If not there he takes the first 200
or
so characters of text and uses them as a
description.
The
Title is extracted.
He
extracts the pure text from the page (strips out
the
HTML coding). He takes out the common words
leaving
what he feels may be keywords. (Most do not do
this
last step.)
He
now extracts the hyperlinks collating them into
those
that belong to this website and those that don't
(He
visits these later as this is how he finds new
websites).
He may do the same with the email
addresses.
He goes on to the next page and so on until
he
has visited all of the pages in your web site. Now
he
stores all of this information.
He
now knows how many pages you have, how many
'outside
hyperlinks in your site', and can give your
site
a score based on how it is set up. These are the
basics.
What
do they do with the info? When someone comes to
search
a phrase or keyword, another search routine
program
takes over using the information the robot
found.
A person types in the keywords and the search
program
returns the 256,000 pages matching their
keywords.
BUT they also consider the following: How
old
is the website or how long has the engine known
about
it? How large is the website? Was it properly
constructed?
How many hyperlinks are there to outside
websites?
VERY
IMPORTANT! How many hyperlinks are located on
other
websites to this site. The older and better the
website
the more links to it.
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These
robots know when you are cheating. You can't
trick
them. It is so simple for the robot developer to
incorporate
code to negate the tricks. What about
scoring
keywords only once or twice per page or area
like
meta, title, etc? Is this page close in size to
all
the other portal pages? How many web pages in the
same
directory have the word "index" in them? Does
this
site have a lot of content? Is any text the same
color
as the background? Are there links to outside
sites?
Each page can be checked and compared against
what
the robot feels is a statistically normal page.
These
are computers you know.
You
need a lot of pages with normal content. Instead
of
spending the time to make fake pages, give the
real
ones content. This will also give your visitors
something
to come back to. CONTENT.
Content
has been reprinted with permission of the
author.
First appeared in
http://zeus.alturl.com
©
1999-2000 David Notestine, all rights remain with
author.
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